I’ve written before about the increasing importance of building those online patient reviews on Facebook and Google.

To satisfy the technological requirement, a minimum of 100 reviews across all platforms is now your target, so that Google’s algorithms can recognise and boost your organic search position.

To satisfy the human interest requirement – simply as many positive reviews as possible, so that potential new patients can hear from others as part of their discovery process.

Here’s a simple but effective idea from the team at Crossbank Dental Care in Kendal, Cumbria.

It’s a letter that goes out to all patients at the end of treatment, with a couple of screenshots as attachments, showing them exactly how to submit reviews.

I’ve included the visuals here and also copies for you to download – and my thanks to Crossbank for permission to share.