A first for Facebook

Whilst at the recent ITI UK Conference in Liverpool, I had the opportunity to catch up with DBC Mastermind client, Nick Fahey from Woodborough Dental in Reading.He mentioned that as part of his work with the regional ITI study club that they performed a live surgery learning event from their surgery and also broadcast it via their facebook page. Now as far as I’m aware (and the guys at ApexSocial who manage both their and my social media accounts) this was a world first. Broadcasting a live surgery via a Facebook page where you can log in and ask questions in real time is certainly not commonplace and once again demonstrates that we are not always harnessing the power of these channels and utilising the full capabilities they provide for us to engage as and with brands.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.