and reminds me that our focus has to be on creating those “raving fans” that will be ambassadors for our business.
The worst person in your team is a business-prevention officer who sees all customers, internal and external, as a pain.
The best person(s) in your team is the “can do” person who lives my the mantra “no problem, leave it with me, I’ll get it sorted”.
The secret success of Angela Johnstone is that she is a natural leader who creates the latter group around her – and that’s why it’s a pleasure to work with her.
Of course, the best marketing of all is to recruit your patients as your unpaid sales force.
Published by
Chris Barrow
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.
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