I’m speaking in Dublin – Saturday 21st January 2012 – for the Irish Dental Association – and have decided to start the year off with a bang.
Stop Bloody Moaning and Start Working: 10 steps to start booming in business again
1.         Establish your core values: who you are, who you want to employ, who you want to serve and how
2.         BOP – be bold, outrageous and provocative – otherwise you are invisible
3.         Embrace social media – accept that there has been a fundamental change in the way that we communicate
4.         Say something worth saying – marketing is extinct – the future is a conversation
5.         Understand the importance of tribalism in branding and create a community, not a patient database
6.         Invest in human capital: cheap wages and simple people will no longer feed you
7.         Tear up the rule book: provide dentistry in ways that would have been unimaginable even 5 years ago
8.         Prepare to compete: supermarkets, retailers, corporates – how are you going to be different?
9.         Innovate – in everything – never do the same as others – always stay ahead of the curve
10.       Retire NOW – get out of the rat race and run your practice as the best paid hobby in the world


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.