Why are you so much more expensive than other dentists?

I actually don’t believe that we are expensive – I believe that our prices are accurate and reflect the level of experience and excellence that we deliver.I would like to ask an alternative question – why do you think other people are cheaper?

  • Because I am making more profit?
  • Because they are using cheaper materials?
  • Because they are spending less time with more people?
  • Because they are less experienced?
  • Because they provide different physical facilities or customer service?

It’s for you as the customer to decide which of those is true – once you have made your decision, if you choose to come back and see us, we would be happy to help.

With thanks to Tim and Birgitta from Elmsleigh House Dental Clinic, who raised the theoretical question at our coaching meeting today – and helped me to develop the answer above.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.