The Four C's

Split your dental team(s) as follows:

  1. Dentists
  2. Hygienists and Therapists
  3. Nurses
  4. Receptionists
  5. Treatment Co-ordinators
  6. Management and administration

Separate them, give them magic whiteboard and marker pens.
Exercise 1
Ask them to rate the practice(s) at the moment. Marks out of 10 for each of the four quadrants above.
Exercise 2
Ask them to write a list of the roadblocks that stop the score for that quadrant being 8/10 (your target is four 8’s).
Exercise 3
Ask them to write a list of the solutions that can be implemented in the next 90 days to move the quadrant scores towards four 8’s.
Exercise 4 (this is the scary one)
Compare the answers to all three exercises between the groups – and think about why their perceptions can be so different.
Exercise 5
Create an action plan for the next 90 days and agree the dates of review meetings.
Exercise 6
Repeat every 90 days.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.