The 3 P's for your practice web site

Question from a client yesterday about dental practice web site design.
I still Google around towns I visit and find web sites that talk about:

  1. How well qualified the principal and associates are;
  2. How advanced their post-graduate clinical courses have been;
  3. How clever the equipment is and
  4. How much they know about teeth and gums (page on crowns, page on fillings, page on implants).

Boring – and a magnet for price-shoppers.
If I move into a geographical area and I’m looking for a new dentist, or if I have a few grand in my pocket and want a smile-makeover – what do I want to see on your web site?

  • People – show me the team, tell me who they are in real life
  • Premises – take me on a virtual tour and show my how nice the building and the parking and the interior is
  • Promises – tell me about your customer service standards and your patient journey – that you will listen to me and talk to me – and not treat me like a unit of dental activity

People, Premises, Promises.
Thaxted Dental Centre
The Orthodontic Centre
Clarence House


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.