Special New Year offers

Special offers – be careful and remember that the General Dental Council specifically outlaw any financial incentives to patients for treatment or recommendations to others.

The only thing that seems to be waved through is the discount voucher and this is widely used – especially for the simpler cosmetics like tooth whitening.

It’s not cheesy – it’s retail – look around the stores and the press – buy now, pay nothing until 2008 and all that jazz.

On vouchers, make sure they are printed to include:

1. time denominated – offer closes by XX date and

2. specifially one per person.

Believe me – I’ve heard dentists tell me about patients who have arrived with a set of 3-year old vouchers that were given to 3 or 4 family members and claim free treatment!


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.