Seth Godin, Tribes and raising finance for business

$40,000 in three hours.
That’s how long it took Seth Godin to generate the funding for his next writing project on Kickstarters.
And the activity continued… just a few moments ago (07:49 Tuesday)
This worked because:

  • he has spent years creating value
  • he talks straight – no fluff
  • its a simple idea
  • people want to be in a tribe
  • average investment $70

I pledged $49.
Would I buy a book for $49?
No way.
But I just did.
Because I wanted to be a part of what was happening.
We learn from this.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.