Revisiting the Amnesty Letter

Back on 23rd March 2010 I featured in this blog a letter that had been used by Penistone Dental Care to reactivate dormant patients.
The Amnesty Letter
I was chatting to a client last week who has been using a version of the letter this year and reported that a good number of patients had returned to his practice, resulting in treatment of over £15,000 being agreed.
That seems a very ROI to me on a relatively simple exercise.
So perhaps the summer months would be a good time to try again and see who is out there and may:
1. have had a change in their personal circumstances or
2. shopped around for other dental services and had a poor experience.
Give it a try…


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.