Here’s an extract from an email I recently received from a principal with whom I started working with a few weeks ago:
Here are some of the revelations I have had over the last couple of weeks since we met:

  • Associates don’t have to earn what I earn (especially if they are on a reasonable hourly rate)
  • Associates can’t earn what I earn even if they wanted to (thanks for that one, very helpful clarification!)
  • Associates quite happy to earn significantly less than me doing stuff which is simpler/easier and perhaps most importantly – WITHIN THEIR COMFORT ZONE
  • Match-up the right patients with the right dentist within the same practice

I just didn’t get this until now. I was too busy trying to turn my associates in to mini-me’s….this change of ideas could be the removal of a major roadblock…


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.