Producer Group 5

Barbara Naisby of Black Isle Dental Studio, Ross-shire, Scotland facilitates a feedback session on “marketing” during Saturday’s meeting.
I’m completing this post on a very tired Sunday after a 3-hour drive back from Bristol last night.
During Saturday we established the “shopping list” of support services that members of a dental producer group would require.
We also discussed the pricing strategy for those services, a likely corporate structure and sources of seed capital to move the project forward.
Team CB has emerged with a host of ideas and some deeper friendships with those we invited.
Perhaps my favourite moment was at the end of the second day when I asked who would want to be a member of this producer group and who would want to be an investor. A near unanimous show of hands demonstrated a level of trust that I found humbling.
The next step is to move towards a formal business plan and strategy – and also those inevitable spreadsheets to figure out exactly how much this is going to cost.
It dawned on me this morning that I may soon be an owner and leader in a £10 million business – and that I had better look at my current performance and behaviour and see whether it matches up.
It is quite astounding when you reach that conclusion all by yourself, rather than at the behest of other people.
A heartfelt thanks, in conclusion, to all the clients who showed up and participated so fully, to the Aztec Hotel who excelled in customer service – and to Team CB who organised and handled the event with such professionalism.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.