Price increases

I’m going to start of my week’s theme on Financial Modelling with this email that I recently received. I’d like to know if you find yourself in a similar siuation and whether you’ve found a solution to this that works for you. I’ll be posting more on this as the week continues.
Hi Chris,
Since the practice opened in 2004 I have steadily increased the prices of treatment (not examinations, hygiene or membership) by about 3% every 4 months. However, in the last year I have not continued these increases because a number of patients are complaining about the costs of treatment and some are not returning for their treatment because cost has become THE issue for them. I feel it is time for an increase but am concerned that it could lead to a negative effect on treatment uptake. What do you think? Are other practices still increasing their fees? (I know my suppliers are!)


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.