Pictures paint a thousand words

Is there ANY reason why – in every surgery – you would not have

  • a high quality SLR camera with instant uplink?
  • digital x-ray?
  • intra-oral cameras with instant uplink?

The most important piece of equipment in a 2012 dental or hygiene/therapy surgery?
A 42-inch plasma screen.
Then a conversation with every patient:

  1. what do you like most about your smile?
  2. what do you like least about your smile?
  3. what would you most like to change?

Then just shut up, listen and, when the patient has finished talking.
Show them

  • what they will need to do to help themselves
  • and how you can then help them



Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.