Passive marketing

You know I’ve been blathering on all week about my two gigs with the co-author of Profitable Dental Practice, Prof. Phil Newsome?
Well Phil mentioned that he is speaking today (Saturday) at the national conference of Denplan, the biggest dental insurance provider in the UK.
And he will be mentioning and featuring the book.
So it dawned on me in the shower just now (things dawn on me there) – that although I haven’t been invited to the conference, he will be marketing The Dental Business School for me when he mentions the work we have done together and when he sells the book.
Passive marketing. Multiple Streams of Marketing………
It makes me appreciate the co-authoring that much more.
Moral: find a co-author who is an equally prolific speaker and writer.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.