What if your mission statement was just three words?

Following on from a comment I made in yesterday’s post…

We know that a business plan is denominated in time and numbers – X profit in Y months, A sales of product B in C weeks – and so on.

Business plans are about what we do.

We measure with spreadsheets.

We know that a mission statement is denominated in behaviours – happy team, clients/patients, suppliers, owners, investors.

Mission statements are about the way we do things.

We measure by what other people say about us when we are not there.

Here’s a thought – what if your mission statement for 2018 were just three words?

Respect – Warmth – Humour

I suspect that the achievement of your business plan would become much easier.


p.s. What people say about us when we are not there now includes online reviews – and prospective new patients are taking a lot of notice. Most of their reviews will be about your behaviours, not your performance.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.