Love and marriage, horse and carriage

Tactical questions
What are we going to do?
How are we going to do it?
When are we going to do it?
Who is going to do it?
By when will it be done?
Strategic questions
What is our overall objective?
How will we know when we have reached our goal?
What is the purpose of our business?
What do we want patients to say about us?
What are our core values?
How do we want our team to feel about working here?
What reputation do we want with our suppliers?
How will we be rewarded for our success (and when)?
Tactics builds bridges.
Strategy decides where to build them.
Too many organisations focus on a frantic obsession with tactics.
And then lose sight of the strategy.
You can’t have one without the other…….


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.