Lifetime Warranties

Question: Would you offer a lifetime warranty on some of your work (free repairs) PROVIDED patients turned up for their hygiene and check-ups on time and in a regular fashion?
I’m thinking of ways to lock in patient loyalty – and also patient attendance when we have snow, super-moons, sunspots and all the other excuses.
Create a logging system that warned people if they didn’t make their appointments that they would lose the warranty (with a system to cover genuine emergencies).
Would you look at that – and, if so, what would you offer the warranty on?


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.