TRBO Season #001 Episode #007: Interview with Ushma Vaidya


Welcome to Two Reds are Better than One – the Chris Barrow and Ashley Latter Podcast.

In this episode we interview Ushma Vaidya, Marketing Manager for Tri-Dental, an 8-location micro-corporate in the UK.

Interview with Usham Vaidya

You can listen to the podcast episodes using your favorite player or where we publish them on Libsyn. You can also catch the latest episode here on my blog and over on Ashley Latter’s website as well. To listen to each episode as we release them, be sure to subscribe via iTunes, Sticher or Google Play.

If you use an iPhone and you want to have an easier method to keep up with the podcast episodes, we recommend using an app on your phone called Downcast. The great thing about Downcast is the ability to listen to podcasts directly on your phone or computer as the episodes are released. If you use an Android phone, we recommend Pocket Player.

In This Episode:

  • 00:58 – What have Chris and Ashley been up to?
  • 07:33 – Introducing Ushma Vaidya
  • 12:28 – Ushma’s background
  • 14:58 – A real recruiting story
  • 21:38 – Managing eight practices as a Marketing Manager
  • 24:58 – The secrets of a successful Facebook practice Page
  • 31:04 – Dr. Richard Glover
  • 33:00 – The use of video in practice marketing
  • 39:00 – Marketing ROI


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.