Send every single adult patient a Happy New Year card to arrive on Monday 5th January 2009.
Make an irresistible, time-limited offer:

  1. free tooth whitening for life if you become a member of our plan before 31st January;
  2. two for one tooth whitening – BOGOF for you and a friend;
  3. free hygiene visits for one month only;
  4. an amnesty on patients who haven’t attended for over a year;
  5. bring your kids to a kid’s day in February half-term.
Get your thinking caps on and DO SOMETHING DIFFERENT!

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.