Dental technicians have the same issues as dentists

Friday – working at Ashley Latter’s Head Office with Ash and Simon Tucker from Medenta.
All three of us were invited by the Dental Laboratories Association to present a full-day on “Working smarter not harder”.
I was up there first, with a 90-minute session on marketing, including a review of where the UK market for dentistry is right now.
Ashley then presented two gigs either side of lunch – covering ethical selling and communication skills.
Simon (poor lad) ended the day with the ins and outs of patient finance but included some very good points on marketing and communication himself.
I’ve worked with labs since 1987 and feel very familiar with the issues they face – and I have been a critic over the years of the rather slap-dash approach that mant technicians take to the business of running a business.
It was encouraging on Friday to work with a switched-on and attentive audience – I was impressed with them – and motivated to discuss more strategic alliance activities with the DLA.
Best treat of the day was an impromptu tour of the inner sanctum at Old Trafford -as a fitting prelude to us tonking the Arsenal on Saturday.
How I love to see Arsene Wenger looking miserable – childish I know – but that’s the beautiful game.
Thanks DLA – and thanks Ash and Simon for making a truly enjoyable event.


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.