Customers or clients?

A customer buys off you once.
A client invests in your products or services for a lifetime.
Is your marketing and customer service attracting customers or clients?
I walked into the reception at The Marriott Forest of Arden yesterday for the first time in 5 months.
The head receptionist looked up at me and said “welcome back Mr Barrow”.
It was awesome.
If they have a magic trick I don’t want to know – I just want to enjoy the magic.
They have created a client for life.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.