Creating a passive revenue product

Busy day today. I wrote my two ezines first thing this morning – a little later than usual because of my weekend travels and yesterday’s webinar.
After some professional niff naff and trivia I then welcomed Guy Levine to my Manchester apartment along with his fantastic equipment pack – and we turned my place into a recording studio for the rest of the working day.
After some discussion on our strategy for The Online Business School (OBS) we recorded our first audio-presentation for coaches:
“What do you do for a living?”
How to stop people running the other way when you tell them you are a coach.
Are trying to define or redefine the service that you provide as a coach?
Have you wrestled with identifying the niche market that you want to work with?
Do you struggle to answer the question “what do you do for a living”?
In this 60-minute audio presentation, Chris Barrow, founder of his own single-handed 7-figure coaching practice shares, through a combination of his own personal evolution as a coach and a series of practical tips and “how to’s”, the answer to three essential questions:
1. How do I decide on what service to offer as a coach?
2. How do I identify the best niche market for me and for service?
3. How do I introduce myself at professional events in a way that will have people asking for more information?
Watch out for the launch of this virtual product in a few weeks time.
Lots of fun to create the presentation, including ringing phones and passing police cars.
This evening I fulfilled my duties as a loving son – visiting my mother and listening patiently to a vivid description of all of her illnesses and the illnesses of all family members.
Then as a caring father, taking my 12-year old daughter and her best friend out for a pizza and vanilla ice cream. The two of them never stopped talking for 2 hours – and I enjoyed my pizza (rocket and Parmesan) and a cappuccino.
Tonight I co-presented Lesson 5 of our “Get your practice finances in gear” programme with Dr Tim Thackrah.
What a good day!
I’m tired and will grab an early night.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.