Clinicians and social media

A client writes to me over the weekend to say that he, his team and his patients are becoming increasingly irritated by the use of iPads by his associates DURING PATIENT APPOINTMENTS!
He tells me that, whilst patients are numbing up or impressions are being taken, the associates are checking their social media.
Is it me?
As a patient I would be hopping mad.
As a practice owner I would feel incensed.
Tell me if I’m wrong or out of date?
I remember way back in the 90’s that dentists taking mobile phone calls during patient appointments was considered a ‘red card’ offence.
Does anybody out there have a protocol for this?


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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.