As you know, the theme of this week’s social media broadcasts is the huge subject of marketing and, as the week progresses, we will be reminding you of some of the relevant information from our archive and also trying to freshen things up with a few new ideas. If somebody asked me what has been
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I’d love to hear your thoughs and ideas on the the question  below: When introducting botox in your practice, what percentage do you pay your Associates, Therapists and Hygienists for administering these treatments?

Join me and take a trip down memory lane to look at how the visibility of all dental practices has evolved in the last 15 years. 1992 – A brass plaque and a single line in Yellow Pages. Remember the days when the GDC took the view that advertising was bringing the profession into disrepute?
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Stephen Hudson is a practice owner working ‘Up North’ in Chesterfield. He qualified in 1995, and bought his present NHS practice in 2000. Despite losing an associate late 2001, between 2001 and 2005 has seen the practice gross increase roughly 20% year on year. In 2001 he gained MFGDP and in 2005 he completed a
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This testimonial came from one of the DBC clients, Ollie and Darsh and remains one of my favourite accounts of how a patient’s life is transformed by excellent dentistry matched by remarkable customer service. I applaud the writing style – but perhaps more importantly, the story from the patient’s perspective is a lesson for us
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This was what I once told a client, a dentist who is very experienced at initial consultations for referred, high-value treatment plans who always concluded said consult with a request for the patient to book their first appointment. Any experienced sales psychologist will know that this request was what is known as an “assumptive close”
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Date: Thursday 23rd September, 2010. Title: Financial Modelling-What to measure and how to measure it Speaker: Chris Barrow, Dental Business Coach Venue: The Customs House, Main Street, Belcoo, Co. Fermanagh. Time 7.30pm – 9.30pm (Refreshments from 7pm) The third instalment of the Chris Barrow Business Club will be taking place on Thursday 23rd September. Chris will be
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I understand that the British Orthodontic Society made an announcement last night and so I feel it is now safe and respectful to add my own comments. Last Thursday was, as many of you know, my birthday and after a lovely day of celebration I arrived at my Manchester apartment to find urgent messages to
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Full/Part time associate wanted for busy family practice on the Wirral.We are a well-established NHS practice, with a full book of patients offering plenty of scope for treatment; private work is also available. There are approximately 3000-7000 UDA’s, depending on days/hours worked, paying £24/UDA. Our surgery was recently extended to include a dedicated decontamination room,
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As you know, we are focusing on CRM – customer relationship management – this week. Marketing is everything you do to get them in the door. CRM is everything you do whilst they are there. CRM embraces the experience the clients have in the common areas of the building as well as the clinical areas.
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