There used to be an old (i.e. 1998) joke about The Computer Repair Man who visited Megacorp when their mainframe closed down and, after examining the mighty machine, took a small hammer out of his bag, tapped the side of the computer and
Read More

I’m sometimes asked “how do you manage to keep the flow of blog posts coming, day after day – especially given your schedule. Where does the inspiration and the content come from?” So here are some top tips: write every day – it becomes an embedded habit and, thus, effortless to begin; ignore quality –
Read More

Conversations with prospects and clients, like buses, can sometimes come in threes after a long wait. When that happens, as a consultant, you learn to realise that you are spotting a trend. The conversation that I’m involved in frequently right now starts with: “There aren’t enough hours in the day” “I’m doing 35 hours week
Read More

Patients are like spacecraft that you are attempting to manoeuvre into permanent orbit around Planet Practice. Approach too quickly and they will crash and burn. Too slow and they will swing past, simply accelerating towards their next destination. Too many and they will bump into each other, with potentially disastrous results. If you judge it
Read More

Many forward-thinking owners are now asking their marketing team members to actively manage a Facebook Page for the practice, recognising that social media (and, in particular, Mr Zuckerberg’s little experiment) is an integral part of many patients’ life. Facebook is an advertising company, not a social media site, and they are watching very carefully to
Read More

Just when you think about slowing down a bit……. I’m currently discussing business mentoring and/or digital marketing services with prospects and clients in: UK Ireland Holland Greece Romania India Sweden Australia and in the last 12 months have been fascinated by projects in Luxembourg and Turkey. The arrival of the digital dental business (in all
Read More

I wrote recently about the expanding digital landscape, and today I’m going to tell you why I believe that, despite this trend, machines will never do everything. This graphic is an evolving hand out from my presentation in the Practice Plan Business of Dentistry Theatre at The Dentistry Show. In simple terms, I am suggesting
Read More

I will be speaking about ‘the future of marketing your practice’ at this year’s Practice Management Conference (s) – I hope to see you there! Find out more (and book now!) by visiting: https://www.practiceplan.co.uk/learning-and-development/events/practice-management-conference

Nikki Berryman presents 5 reasons not to miss her upcoming TCO training event! 1. Learn how to create all the ‘behind the scenes’ systems to help implement your TCO facility 2. Take away a range of templates to adapt and use at your practice 3. Learn how to create your own, bespoke Patient Journey 4.
Read More

You will know about our game-changing Artisan Lifecycle Marketing by now. It’s “done for you” automated marketing and sales that: + Attracts new patients ++ Sells to existing patients +++ Encourages sharing and word of mouth recommendations Here’s a good overview for the uninitiated. For those who already use Artisan (or put another way, those
Read More