Are you one of the best three practices in your area?

I’m indebted to Sharon Jardine, Principal of Lindley Dental in Huddersfield, for bringing to my attention the web site “Three Best Rated”.

In fact, her practice appeared at the top of the best three dental practices in town, without her team knowing anything about it.

A closer inspection reveals that they make their money out of selling advertising and the candidates are generated automatically by reference to a 50-point inspection that is well worth reading:

This page alone could form a very useful checklist for any business reviewing their online effectiveness.

I’m sure that the web and social media people will be encouraged by the inspection list and that even Mark Topley will recognise that the section on “Awards” will embrace his Dental CSR accreditation.

I suggest you print either a copy of this post or a copy of the inspection criteria and ask your marketing team to report back on how well you are doing.

Please note that if this web site doesn’t cover your area – or you aren’t on the list and think you should be – you can submit your details free of charge.

What’s not to like?


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.