A Long Good Friday

Alarm call at 4.30am, cab at 5.15am, flight from Glasgow to Gatwick at 6.15am.
Then a full-day practice visit with a 6-partner expense sharing dental practice to discuss their marketing strategy, re-branding, staff training and communication skills between the partners.
This is one of the best managed practices I coach and yet they still have much to do in the areas of marketing and – my current pet subject – leadership.
This is a special issue in this model of business as there is no single, dynamic leader and many decisions have to be by consensus. Our research shows that this is the most profitable model in dentistry and yet possibly the most difficult to run.
A serious, challenging day that leaves me exhausted and yet satisfied with the contribution I have made.
I have a 21.20pm flight back to Glasgow and as I type this in Gatwick I read that the flight has been delayed to 22.20pm – that will put me back in my hotel room after midnight.
I must love this or something.


Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.