Wired, tired and expired - where are you?

WIRED	TIRED	EXPIRED
Healthy mouth assessment	Hygiene visit	Scale and polish
We would like to invite you to become a member of the practice	We have a membership plan	We have a membership scheme
What exactly are you looking for?	We are a fully private practice and do not accept NHS patients	No
Power whitening	Tooth whitening	Bleaching
We would like to introduce you to the brand	We would like to offer you a new patient assessment	Would you like to come in for an initial consultation
35% therapist	The sliding scale associate	50% associate
Your iphone App	Your Facebook page	Your website
Gumtree	Local newspaper advertising	The British Dental Journal
All about you	All about us	All about dentistry
Treatment coordinator	Associates	The lead dentist
Sell your practice to your team	Sell your practice to a corporate	Sell your practice to a dentist
The owner sees the new patient and triages them	The associate sees the new patients and loses them	Any dentist sees new patients
Your social media strategy	Your web strategy	Your marketing strategy
Complimentary whitening	Half price whitening	Full price whitening
Concierge nursing	Care nursing	Dental nursing
Average daily productivity	Key performance indicators	Profit and loss
Facebook friends	A referral card	A business card
Foursquare	Facebook	Blog
Hotel Chocolat	Ferrero Rocher	Black Magic

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Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry. View Posts

Barry Robertson on Conversations with Chris #4 – Living The E-Myth for real and putting wells on wheels – an interview with Shaz Memongreat podcast very interesting man and well done to him on his vision
Chris Barrow on Keeping countMorning Joe GDP referred patients - 85% should take up treatment Patient referred patients - 66% Direct advertising and walk-in
Joseph Watson on Keeping countWhat are the industry benchmarks here for the likes of lead generation and conversion here Chris? (Without using paid google/facebook
Sharon Jardine on It’s good to be nervous when you are doing your best workI hope the warm up show went well! See you at the main event tomorrow!
Mandar Joglekar on The Team Approach to Dentistry – two free downloadsGood idea. Patients need prior intimation about the change happening in the practice! Beautifully drafted letter. Thank you!!