7 steps to turn social media strangers into clients and ambassadors

  1. Community – you have to create a “tipping point” of at least 1000 followers – no matter what it takes – request that people to follow you with posters, business cards and QR codes – most of all with personal invitations
  2. Conversation – once they do follow you, engage them in a continuous, relevant and interesting news feed. Remember that people are far more interested in people than they are in things. At all times be bold, outrageous and provocative – otherwise you are lost in the noise
  3. Curiosity – one you have gained momentum and trust, create interest in new ideas and experiences. Develop a reputation for innovation
  4. Conversion – “you won’t get to dance unless you ask someone to dance” – ask people to do business with you – to become clients
  5. Care – look after your clients as a priceless commodity – the human capital that gives your business its worth and a bigger future
  6. Collaborate – ask your clients to recommend others to follow you and to become future clients – make this your number ONE marketing activity
  7. Congratulate – constantly look for reasons to praise people – suppliers, team, clients – people are naturally drawn towards a place where they feel appreciated

Published by

Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.