The legions of Rome carried their standard before them into battle. The eagle, symbolising The Emperor. The numeral of The Legion. The letters SPQR – Senatus Publicus Que Romanus – The Senate and the People of Rome. All of which were a reminder of WHY they were marching into battle. Melodramatic perhaps in the context of your
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Here’s a summary of what I learned from the excellent Value Creation Masterclass on Udemy, hosted by Seth Godin at just £47.00. I help dentists who want to make the journey from clinician to owner-manager and then on to entrepreneur; I train, coach and mentor them (and their managers) on overall strategy and in the
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It takes longer than you think: to build an ethical business with a really valuable proposition to build a superb management/support team to whom you can confidently delegate to build a body of patients/clients who trust, respect and like you to earn referrals and recommendations to build sales to do the introspection and conversation that
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I don’t look back a lot in life or in business, preferring to celebrate my successes or suffer my failures quickly, accepting that the accompanying cheers or jeers of the audience are as fragile and temporary as my own response. Conversely, I’ve always considered the last working day before the Christmas holiday to be an
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Monday’s post was about The Message and The Method. On Tuesday we considered The Money (and I gave you a simple spreadsheet to design a marketing budget). Today I want to muse for a few moments on The Experience that you deliver to your patients. As I’ve often said, patients don’t chat about you to
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Two conversations in the space of one hour. Conversation 1 – former client Caller: “Chris, we grossed £1.2m last year fully private in our market town and we have been approached by a new micro-corporate who have offered £2.04m for the goodwill and they will let us keep the property. Do you think this is
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Yesterday I talked about The Message and The Method. Today let’s talk about The Money – how you spend your marketing budget (you do have one – don’t you?). Creating a financial marketing plan for 2017 is essential and yet so many practices I meet have nothing much pre-planned. Very often investment in marketing is
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Two questions to ask yourself. Question 1 – what is our message? It is no longer adequate to answer “our message is that we are dentists”. You have to consider: what is special about our dentistry? (in which areas can we demonstrate our 10,000 hours of genius?) what is special about the patients we serve?
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After 2 days my MacBook is back from Intensive Care and appears to be functioning normally. Lessons learned: there is a price to pay for innovation and early adoption – the occasional failure don’t upgrade your computer software during a road-trip and in a hotel room make absolutely 100% sure on a weekly basis that
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