Chris Barrow, Author at thinking business

Author: Chris Barrow

Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 20 years. As a writer, his blog enjoys a strong following and he is a regular contributor to the dental press. Naturally direct, assertive and determined, he has the ability to reach conclusions quickly, as well as the sharp reflexes and lightness of touch to innovate, change tack and push boundaries. In 2014 he appeared as a “castaway” in the first season of the popular reality TV show “The Island with Bear Grylls”. His main professional focus is as Coach Barrow, providing coaching and mentorship to independent dentistry.

80/15/5 – the formula that has to govern your marketing content if you want to be noticed by the right people.

Let me get straight to the point: 80% human interest stories about the patients whose lives you have changed for the better 15% human interest stories about how you and your team are growing as a result of working in your business (including your CSR) 5% products, services, special offers, open days, education, information, news
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Reflection and Projection – the 2nd quarter of 2017 begins – are you ready?

Good grief! We are entering the second quarter of the year – where did the first quarter go? Time to share a couple of self-coaching exercises. Reflection This is an excellent exercise promoted by the clever folks at Strategic Coach in Toronto. Take a few minutes for yourself and answer the following questions: Morale: “what
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Here we go again

For some reading this post, today will be the first day of the new UDA year and: a sigh of relief that you can get back to delivering NHS dentistry after completing your UDAs some weeks ago a celebration on finishing on target a weekend of stress, wondering just how big the latest clawback will
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You live in a world full of liars – but there are 10 critical numbers that never tell porkies

OK – perhaps a little harsh to describe everyone around (including you) as a liar but bear with me for a moment (I needed to get your attention). Have you noticed that when you ask: Sales people how things are, they respond with “good and going to get better”? Head office when things will be
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On excellence and what that means

Your brand standard is excellence. Here’s a little lunch and learn for you to try as soon as you can. Ask everyone in your team to define what excellence means to them and come up with three words to illustrate that meaning. Efficient? On-time? Polite? Collect their responses. Post them on a wall. Create a
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Why my job (and yours) is to restore happiness

I’ve frequently commented that people don’t contact me because they are happy. So when the emails arrive, what is motivating the enquiry? The requests for help seem to fall into three categories: people who want to learn how to do something for the first time I want to learn all about digital marketing and how
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Presenting to a tough audience

I’m reminded, here in Ireland, that there are some people (patients) from Hale and Hampstead who choose to wear their money on the outside and others, perhaps from Cork and Kendal, who prefer to wear their money on the inside. A detailed conversation with a Jewish client last week educated me that “religious Jews” (his phrase)
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