21 years ago this month I decided: to finally cut my links with the financial planning community and become a full-time business and personal coach to focus all my efforts on developing the dental profession as my principal chosen niche to create a 12-month workshop programme, The Dental Business School and take that on the
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Seth Godin talks about a restaurant that serves “the one dish that people would drive across town to buy.” What’s your “one dish?” Please don’t tell me that you deliver state of the art dentistry in a relaxed and comfortable environment – pretty much every dental web site contains that statement, either in writing or
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Set some goals. Individual and/or team. How else will you know where you are going and whether you are on target? How else will your people know whether they are doing a good job or not? How else will you all stay confident? Here you go….(free downloads) 21 Professional Goals 21 Personal Goals or….. just
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What exactly is the economic value of a patient in your practice? In business that’s called the LTV – lifetime value. Let’s take the example of a small, independently-owned, private practice in a suburban area in which we have the following data available through analysis: average new patient spend (first year) – £1,750 average annual
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I want you to suspend your disbelief for the next few minutes and take part in a mental exercise with me. think of your top 5 patients from last year with reference to their level of investment – which were your 5 biggest treatment plan sales their level of affluence – which were the most
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Seeking and enjoying the company of others : sociable It does seem rather logical that anybody working in a customer/patient facing environment would have gregariousness as a primary attribute? You would think so. Yesterday, Annie and I went shopping in Central Manchester. We don’t do that very often as jostling with the madding crowds isn’t on
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This is a coaching process developed by the folks at Strategic Coach in Toronto and is one of my quarterly retreat activities, especially poignant at the start of a New Year. At the end of this post I have included a form that you can download. This is a very useful exercise for you AND
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